PZU Ukraine Online Shop
Digital insurance storefront integrated into PZU Ukraine's existing IT landscape, enabling 24/7 online purchase of travel, auto liability, and Green Card products with Viber chatbot support.
Client challenge
PZU Ukraine — part of the largest insurance group in Central and Eastern Europe — operated a complex, multi-layered IT landscape built over years. The company needed to add an online sales channel without disrupting existing systems. The key challenge was integrating a modern webshop into legacy infrastructure while maintaining data consistency across sales, policy management, and compliance systems.
We built a web insurance shop on the Sagax platform that integrates seamlessly into PZU's existing IT ecosystem, enabling customers to purchase 4 insurance products entirely online.
- •Travel insurance with configurable coverage options and instant policy issuance
- •MTPL (auto civil liability) with integration to the Motor Transport Insurance Bureau registry
- •Green Card international motor insurance with multi-country coverage configuration
- •KEP (qualified electronic signature) integration for legally binding digital contracts
- •Viber chatbot providing automated customer support and purchase guidance
- •Seamless integration with PZU's existing CRM, billing, and compliance infrastructure

Technology & Implementation
- •API-first integration layer connecting webshop with PZU's existing backend systems
- •Microservices architecture allowing independent scaling of sales and policy modules
- •Viber chatbot with natural language processing for customer inquiries
- •Real-time MTPL registry verification and compliance checks
- •Secure payment processing with multiple provider support

Results & Impact
- ✓4 insurance products available for fully digital purchase
- ✓24/7 online availability replacing office-hours-only sales
- ✓Viber chatbot handling routine customer inquiries automatically
- ✓Seamless integration achieved without disrupting existing PZU systems
- ✓Full regulatory compliance including MTPL registry and financial monitoring